Book Summary
Empower your listeners, viewers or readers to be more savvy consumers. There's no better time for consumer education than after the holiday season.
In Unscrewed: The Consumer’s Guide to Getting What You Paid For, consumer advocate Ron Burley delivers a frustration-free, five-step plan to convince companies—and the government—to honor their word and do the right thing.
Every four seconds unsuspecting consumers are duped by companies of all sizes. Whether it’s the unscrupulous car dealer, the uncommunicative cell phone company, or the unfriendly skies, seven million customers are taken advantage of each year!
Gone are the days when “the customer is always right.” Today’s business economy is governed by a simple business equation: the customer with a problem is easier to replace than to satisfy. Burley’s take-charge book levels the playing field!
Unscrewed empowers consumers to flip that business equation on its ear and guides them through all types of offenses, from disputing minor scams to wrangling with corporate bureaucracy. Armed with the tools to demand satisfaction, readers learn:
- Why conventional “complaint” solutions no longer work
- Why some companies don’t treat them fairly, and what they can do about it
- How to “negotiate like a business” rather than complain like a consumer
- How to avoid the voicemail trap entirely
- How to get even the worst customer service representatives to pay attention
- How to keep from getting screwed in the first place
Five principles and a collection of techniques win satisfaction in virtually any business negotiation without the hassle of writing letters, arguing, or going to court. Sixteen true stories demonstrate the techniques in action and show readers how to use modern technologies to shift the power in their favor.
Often accomplished in an afternoon—and sometimes in just minutes—the Unscrewed solution offers readers the right words, manner, and message to get service and satisfaction hassle-free.
Interview Requests
 Consumer advocate Ron Burley is available for broadcast
and print interviews.
Often accomplished in an afternoon—and sometimes in just minutes—the Unscrewed solution offers  readers the right words, manner, and message to get service and satisfaction hassle-free.
More than a dozen years as a consumer activist and a consumer reporter on TV & radio make this author a great interview. Interviews can be edgy, mainstream, or funny... whatever is most appropriate for your audience.
Just download suggested topics and questions for a quick start on an UNSCREWED interview. All material is evergreen, and the author is available on short notice.
Sample Interviews
To book an interview with the author, please email:
kara@tenspeed.com or info@unscrewed.biz
or call: 541-543-1384
Web Site: www.unscrewed.biz
For a PDF media packet with suggested topics & questions, click here.
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